DS Car Dealership in Colchester, Essex
DS is the premium brand of Group PSA. The DS marque was first announced in early 2009 by Citroën as a premium sub-brand added to certain models, with DS being an abbreviation of Different Spirit or Distinctive Series, to run in parallel to its mainstream cars. The name is also a play on words, as in French it is pronounced like the word déesse, meaning goddess. Since 2015, the Citroën branding has been dropped from the DS line models, and DS has continued as a standalone premium brand developed and part from Citroen.